While it’s clear that digital marketing has become an essential part of business today it is also clear that it is often handled by young and talented artists. While that can be a good thing, we don’t mean to disrespect the young and the talented, something could be missing. A deeper understanding of how businesses operate and specifically the needs of your business. It is important that your digital marketing team are not just good communicators but also great listeners.
That’s why we always start by listening!
Listening carefully allows us to understand your company’s goals, your target audience, learn about your products, and how you are impacted by competition, as well as getting a picture of the overall business landscape.
Listen, Learn, Succeed.
- Align the marketing goals with your business goals. We need to understand what you want to achieve before we can start planning how we are going to achieve it. I know it’s kind of obvious but it can and does get left out of the digital marketing discussion.
- Understand your customer: By listening to you about what your customers’ needs are, our digital marketers can ensure that material targets those needs. This in turn leads to higher online engagement and stronger customer loyalty.
- Providing value to the business: A digital marketing team who are thinking about and know your business goals can use the data that they are analysing to provide;
- valuable market insights
- recommendations around customer interests
- possible pain points that your business might be able to address
- A chance for us to learn. Everytime we have the opportunity to listen to, and ask questions of business leaders, we come away with valuable new knowledge and insights.
- It’s interesting. Lastly, and just a little selfishly, we find business interesting. We find that the people and the path that they’ve taken makes for an engaging saga. One we are happy to hear about so we can understand and help with the path ahead.
In conclusion, we listen and gain a deep understanding of your business because we want to be as well equipped as possible to drive results, provide value, and create meaningful customer experiences to help play our part in seeing you stay ahead of the competition. Not only that, we learn and we enjoy ourselves. Why wouldn’t we make listening the first step in our relationship.
Derek Reeves is the managing founder of Eastbridge Creative, the digital marketing team at Eastbridge focuses on understanding the needs of SMEs and working with the founders to create success. If you are interested to know more about what Eastbridge can do for you please contact us here.
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